IIDA SHOUTEN

We strive to bring happiness to everyone through food.
With that in mind, we are committed to delivering fish—carefully caught by local fishermen—as fresh as possible.

From Choshi, a town renowned for its rich seafood, we transform the natural goodness of fish into moments of joy.
For nearly 150 years, we have continued this journey here in Choshi, guided by that unwavering belief.

Crafted with time-honored methods passed down through generations, our products carry a signature flavor made with care and dedication.
We take pride in sharing this authentic taste—something we believe the world can truly appreciate.