Iida Shoten’s Unsalted Boneless Mackerel Wins Top Rakuten Awards

Iida Shoten Co., Ltd. (Head Office: Choshi City, Chiba Prefecture; President and Representative Director: Yasutoshi Iida) is pleased to announce that its “[Unsalted] Value Pack Boneless Mackerel 2kg” has won the Grand Prize in the Rakuten Annual Ranking 2024.

The product also received First Place in the Food Category of the Genre Awards.

What is “Rakuten Annual Ranking”

The Rakuten Annual Ranking is based on sales value and number of units sold on Rakuten Ichiba from December 2023 to November 2024. It introduces and recognizes the best-selling items on Rakuten Ichiba in 2024.

In 2023, Iida Shoten received the Seafood Genre Award in the Food & Drink Category at the Rakuten Shop of the Year 2023, an award presented to only the top 0.3% of more than 57,000 shops. We are truly honored and delighted to have received these two prestigious awards in 2024.

We owe this achievement entirely to the continued support and patronage of our valued customers. All of us at Iida Shoten would like to express our heartfelt gratitude.

In 2025, we will continue striving to bring delicious fish to customers everywhere.

Iida Shoten’s fish products are also available as return gifts through the hometown tax donation program of Choshi City, Chiba Prefecture.

We invite you to try our boneless fish—easy to prepare, juicy, and full of flavor.